Long Hill Features

Content Marketing’s Best-Known Evangelist Takes A Big-Picture Look At Where The Form Is Headed

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In the booming advertising form known as content marketing, no one active in the business today has done more to foster that boom and build an intellectual framework around it than Joe Pulizzi. The Cleveland-based entrepreneur started using the term “content marketing” as far back as 2001, and built out a content-marketing operation for Penton…

Here’s What The American Chemical Society Learned When It Launched A Content-Marketing Studio

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What’s the new currency of advertising? It’s content. Ad spend is declining across the media industry—except in content marketing.

Print Magazines Are a Thought Leadership Medium: Just Ask Facebook

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In the United Kingdom and Northern Europe, Facebook is launching a customer marketing program called Grow.

Multinational Conglomerate GE Goes All In On Content Marketing

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Major brands are using custom content as an increasingly important part of their marketing mix.

A Content Marketing Success Story: GMC The Magazine

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I bought a GMC sport-utility vehicle last year, and just about two weeks ago, I got the Summer 2018 edition of GMC The Magazine.