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Here’s What The American Chemical Society Learned When It Launched A Content-Marketing Studio

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What’s the new currency of advertising? It’s content. Ad spend is declining across the media industry—except in content marketing.

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Print Magazines Are a Thought Leadership Medium: Just Ask Facebook

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In the United Kingdom and Northern Europe, Facebook is launching a customer marketing program called Grow.

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Multinational Conglomerate GE Goes All In On Content Marketing

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Major brands are using custom content as an increasingly important part of their marketing mix.

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A Content Marketing Success Story: GMC The Magazine

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I bought a GMC sport-utility vehicle last year, and just about two weeks ago, I got the Summer 2018 edition of GMC The Magazine.

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